According to Facebook, people spend three times longer watching videos when they're live compared to videos that are no longer live.
"Now that more and more people are watching Live videos, we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live," the post says.
Facebook claims that Pages won't see significant changes after this update.
A Facebook Live video is simply a streaming video, similar to the feature offered by other live-streaming services like Meerkat and Periscope, with viewers able to react to them and offer comments.
The feature was originally launched on iOS in August 2015 for a small number of verified accounts and celebrities in the U.S. Facebook had rolled it out for everyone mid-February and added Android support last week.
