Today, there are a slew of Chinese companies selling in huge markets like India, that are giving Lenovo and almost every other Android phone manufacturer a run for their money, with phones that have incredible specifications, very aggressive pricing and build quality and design that is every bit as good as the best in the business. So you have companies like OnePlus selling flagship devices for half the price of the competition from the likes of Samsung, Apple and even Google itself.
The Midrange Battle
When it comes to Lenovo and its Moto brand, this competition has been particularly harsh. Phones that cost half as much as the former midrange king, the Moto G, have better specs than it and much better, all metal unibodies with beautiful fit and finishing. To counter these attacks, Lenovo has finally launched a higher end variant of the Moto G, the Moto M. The Moto M has specs that are very similar to the Moto G but with one major difference. Moto M cases are made of a beautiful brushed aluminium, unlike the cheap plastic casings on all previous low to mid-end Moto branded phones. With the Moto M, the various variations of the Moto G, the Moto Z above it and the Moto E below it, Lenovo now covers almost every price point but the fact that the competition offers more compelling devices at almost every price point, means that Lenovo hasn't really solved the problem yet.
A couple of years ago, one of the main reasons to buy a Moto phone was the almost stock version of the Android operating system on it and the fact that you could buy accessories more easily than for lesser known brands. But in 2017, you can easily go online and find a designer or custom case for almost any relatively popular phone almost as easily as you can buy a Moto M custom case and it is the same with designer covers and other accessories that are model specific. So, it looks like Lenovo has its work cut out for it.