Twitter considers premium features for business users



A paid tier would add enhanced analytics tools to its TweetDeck platform

Twitter is considering adding a paid tier for "power users" and businesses in need of stronger analytics tools to manage followers and trending news.

Users on TweetDeck could soon be able to subscribe to a premium option that would allow them access to an enhanced version, although the core Twitter.com platform would remain the same.

Twitter users have been tweeting screenshots of the surveys, showing mock ups of potential layout changes for its TweetDeck platform, the more comprehensive interface that allows greater functionality than its standard website.
Although Twitter is only assessing interest at this stage, it would allow for an additional stream of cash at a time when advertising, its primary source of revenue, is in decline.

In a statement seen by the BBC, Twitter said: "We regularly conduct user research to gather feedback about people's Twitter experience and to better inform our product investment decisions, and we're exploring several ways to make Tweetdeck even more valuable for professionals."

Twitter has contacted a number of select users for feedback and to explain how the new service might function.

"This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customisable dashboard," the email read.

"It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time."

However this isn't the first time Twitter has experimented with premium features. In 2009, co-founder Biz Stone talked about the creation of subscription-based tools, but these never materialised, and Stone has since walked away from the company.

Source: itpro

Twitter is considering adding a paid tier for "power users" and businesses in need of stronger analytics tools to manage followers and trending news.